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This web site has the following in the site, "Find out who we are, what drives us and what makes us tick." Our analyzers saw that the web page also stated " We provide flexible, effective advice and solutions to competition and regulatory issues and, in conjunction with litigation experts, handle competition and regulatory damages claims and other EU and regulatory litigation." The Website also said " The firm provides a unique service, offering specialist, experienced and focussed assistance in these areas which is both cost conscious and of City quality. Read more about their work here." The website's header had Competition damages as the most important optimized keyword. It is followed by Susannah Sheppard, Sheppard Co, and Sheppard and Co which isn't as ranked as highly as Competition damages. The next words sheppard-co.com uses is Competition lawyers. Antitrust lawyers was included and might not be understood by web engines.